Haegyung is highly attractive and charismatic, with a strong academic and professional background that makes him stand out wherever he goes. However, beneath his seemingly perfect image lies a major problem—a strange jinx. Every time he kisses someone, the relationship either falls apart soon after or he ends up in a series of unfortunate situations. Because of this curse-like pattern, he has never been able to maintain a long-term relationship. To make matters even more complicated, the people around him are often eccentric and unpredictable, making his dating life even more chaotic and difficult to manage.